Influencer & KOL marketing
Connect with your audience through creators who make sense for your brand. We bring the strategy, partnerships and content together, from the first brief to the campaign review.
Relevant creators. Considered content. Clear reporting.
Illustrative creator sceneWhat we bring to the campaign
Good partnerships begin with relevance: who the creator speaks to, how they tell a story and where your brand fits into that conversation.
The people you want to reach
The creator’s content and subject matter
How the audience responds
The fit with your message and budget
Find influencers and key opinion leaders whose audience, content and interests make sense for your brand. We develop a shortlist and coordinate outreach around the campaign brief.
Audience fit · Content style · Brand relevanceTurn your objective into a clear message, content direction and set of deliverables. Give creators the context they need, with room to tell the story in their own voice.
Campaign objective · Key messages · Content directionCoordinate product information, content creation, review and publishing. Keep the brand, creators and campaign schedule working towards the same brief.
Production · Feedback · Publishing scheduleReview reach, views and engagement against the campaign objective. Bring the response together in a clear report and use the findings to inform the next brief.
Performance reporting · Audience response · Next stepsContent with a reason to exist
The format follows the message. We shape the content around what your audience needs to see, understand or explore next.
01 / Content conceptHelp people understand a product through a creator’s explanation, demonstration or experience. A useful format when the details matter to the buying decision.
02 / Content conceptShow how your product, place or service fits into an everyday moment, with content shaped around the creator and their audience.
03 / Content conceptBuild a focused story around the campaign message, with the format, opening and next action planned for how people watch and respond.
Creators, platforms, formats and deliverables are selected to suit the campaign scope.
How the campaign comes together
A shared plan keeps the brand and creators aligned. We coordinate the details and make the response easier to understand.
Understand the brand, audience, campaign objective, budget and timing. Agree what the work needs to achieve.
Shortlist relevant creators and align on the content, deliverables, schedule and usage requirements.
Develop the brief, coordinate content and feedback, and prepare the agreed publishing plan.
Follow the campaign, collect the available performance data and review what the audience responded to.
Let’s shape the campaign
Bring us your brand, the people you want to reach and the message you want to share. We’ll help shape the creator approach, content and scope around your goals.
Discuss your campaignWhat do you want the audience to understand or do?
Who are you trying to reach, and what matters to them?
Which product, service or message is the campaign about?
What timing, budget and deliverables do you have in mind?
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